Fast food is a guilty pleasure many Americans find impossible to avoid. But Amy's Drive Thru is a first-of-its-kind restaurant serving up organic, local, vegetarian, and non-GMO fare — and they're doing it well.
Amy's has been an established food brand for over 27 years, stocking sections of Whole Foods and other grocery stores.
"Over the years we felt we’ve been part of changing frozen food," Operations Director Paul Schiefer told Tech Insider. "And we had customers and partners saying ‘Hey I wonder if you can do the same thing for fast food.’"
Their pioneer location opened in Rohnert Park, California in July 2015 — just an hour drive north of San Francisco. We decided to see for ourselves how the meatless fare stacks up to established fast food eateries.
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When you think Amy's, you probably think frozen lunches or organic soup. Their products are sold in chain grocery stores nationwide.
But this is their first foray into fast food. They chose to open the flagship in Sonoma County, the home to their national headquarters and food packaging plant.
We arrived at Amy's Drive Thru — 58 Golf Course Drive West, Rohnert Park, CA — on a dreary winter day. I was struck by the barn-like design that felt modern with the help of a bright turquoise logo.
See the rest of the story at Business Insider