Apple CEO Tim Cook finally joined Twitter in September 2013, but while he only tweeted occasionally in his first year on the network, he's been much more active on the platform lately.
Aside from tweeting about Apple events, holidays, Apple products and social equality, Cook also actively favorites others' tweets. On Thursday, for example, Cook favorited a handful of tweets about Apple Pay becoming availble in the UK for the first time, which is good news for anyone using London's transportation systems.
This made me very happy @tim_cook@TfLpic.twitter.com/0FycMNrSRk
— Dannii (@GoogleKnowsUs) July 16, 2015@tim_cook loving #ApplePay in the UK. This is fantastic quick technology thank you 👍. Even quicker with my apple watch ⌚️
— Kev Layzell (@kevlayzell) July 15, 2015@nart1s Wow, loving Apple Pay on my Apple Watch. Underground so seamless now @tim_cook
— James Cook (@JamesLiamCook) July 16, 2015First of all, Cook loves Duke, particularly Duke basketball. This makes sense considered he earned his MBA from Duke University's Fuqua School of Business some 27 years ago.
Our pick for Coach of the Year at the #ESPY Awards. National champ. 1000 wins also. #theresonly1Kpic.twitter.com/52RQpWGnDO
— Duke Basketball (@dukeblueplanet) July 16, 2015
Coach K was lone college hoops coach among Top 25 most influential people in college sports in recent CBS survey pic.twitter.com/l3th8TODXX
— Duke Basketball (@dukeblueplanet) July 14, 2015
Caption this? pic.twitter.com/8JQid2hu8s
— Duke Basketball (@dukeblueplanet) March 6, 2015
HAPPY 75TH BIRTHDAY, CAMERON. 💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙💙pic.twitter.com/CZpDnpib31
— Duke Basketball (@dukeblueplanet) January 6, 2015He also occasionally shows love for his other alma mater, Auburn University, where he graduated with a B.S. in industrial engineering in 1982.
Happy 4th and #WarEagle! 🇺🇸 pic.twitter.com/xyBRGLr3gK
— Auburn Tigers (@AuburnTigers) July 4, 2015
Now on ESPNU, the best game of the 2013 college football season.
Kick, Bama, Kick
No. 1 - Alabama vs. Auburn pic.twitter.com/9DRkXqn2Fn
— College GameDay (@CollegeGameDay) August 4, 2014Cook also cares a ton about equality. In October 2014, Cook came out as gay in an editorial for Bloomberg Businessweek. Since then, he has been very vocal about issues like marriage equality.
Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins
— President Obama (@POTUS) June 26, 2015
America's continuing journey toward a more perfect union just took another very important step. #SCOTUSMarriage
— Bill Clinton (@billclinton) June 26, 2015
5 of these people rock. pic.twitter.com/GJhbop5E1o
— Aaron Levie (@levie) June 26, 2015
BREAKING: Victory for #MarriageEquality in Ireland #LoveWins#EqualityForward#marrefhttp://t.co/KvOsBFSkl5 via @HRCpic.twitter.com/zUcyrc6MYT
— HumanRightsCampaign (@HRC) May 23, 2015
Apple CEO Tim Cook officially came out as gay. But knowing Apple, a new Tim Cook will probably come out next week. #fallonmono
— jimmy fallon (@jimmyfallon) October 30, 2014He also has a penchant for favoriting tweets about greatness, particularly in sports. Cook clearly has a love for history and a desire to motivate others.
"Today, I consider myself the luckiest man on the face of the Earth."
Lou Gehrig, with ALS, on this day 76 yrs ago. pic.twitter.com/jSIGIG7XQk
— ESPN (@espn) July 4, 2015
Aaron. Bench. Koufax. Mays.
Legendary. pic.twitter.com/em1QuZOyAM
— ESPN (@espn) July 15, 2015
In honor of National Babe Ruth Day, here's some #MondayMotivation from the Great Bambino. pic.twitter.com/75oEaL6ktJ
— ESPN (@espn) April 27, 2015
Peyton. LeBron. Jeter. 🏆 #SquadGoals#ESPYSpic.twitter.com/HVQCVu26Ro
— Good Morning America (@GMA) July 16, 2015
Taking it easy won't take you anywhere. #justdoit
— Nike (@Nike) February 24, 2014Cook also loves — LOVES — tweets from Box CEO Aaron Levie.
Given there's a 0% chance we're not going to buy whatever Apple announces in 2 weeks, they should already let us pre-order at this stage.
— Aaron Levie (@levie) August 29, 2014
After today's WWDC, I'm 80% sure there's no more technology left to announce ever.
— Aaron Levie (@levie) June 8, 2015
Kids these days have it so good. Back when I was a summer intern, your job was basically being Uber, Shyp, and Instacart all in one.
— Aaron Levie (@levie) June 4, 2015
April Fools' Day: when the tech industry announces products so ridiculous you can't tell if they're real. So, like, most days.
— Aaron Levie (@levie) April 1, 2015
Remember: it's usually easier to do something first than to do something right. But only one matters to customers.
— Aaron Levie (@levie) March 20, 2015
To those wondering what my tweets would be like after going public, all I have to say is [REDACTED]!
— Aaron Levie (@levie) January 26, 2015
CES is an annual get together of people who imagine what the world will look like before Apple just tells us.
— Aaron Levie (@levie) January 9, 2015
We need a regulatory environment that's focused on the next 10 years of innovation, not one that maintains the last 100.
— Aaron Levie (@levie) December 15, 2014
You could basically sell me anything right now if you took Apple Pay, including on-premise software.
— Aaron Levie (@levie) October 21, 2014
The first 20 years of the web were won by those that built the best infrastructure. Now it's won by those that build the best experiences.
— Aaron Levie (@levie) October 9, 2014
The difference between Apple and other tech companies is they make big bets sparingly, so you know when they do they mean it. This matters.
— Aaron Levie (@levie) September 9, 2014
Apple just reasserted dominance of the developer ecosystem. Which means better apps. Which drives more device sales. And so forth.
— Aaron Levie (@levie) June 2, 2014He also favorites tweets from Pope Francis quite often.
Leaving an inhabitable planet to future generations is, first and foremost, up to us.
— Pope Francis (@Pontifex) June 19, 2015
Reducing greenhouse gases requires honesty, courage and responsibility. #LaudatoSi
— Pope Francis (@Pontifex) June 19, 2015
When we cannot earn our own bread, we lose our dignity. This is a tragedy today, especially for the young.
— Pope Francis (@Pontifex) May 7, 2015
Let us learn to live with kindness, to love everyone, even when they do not love us.
— Pope Francis (@Pontifex) May 9, 2015
We need to care for the earth so that it may continue, as God willed, to be a source of life for the entire human family.
— Pope Francis (@Pontifex) April 21, 2015
Beware of getting too comfortable! When we are comfortable, it’s easy to forget other people.
— Pope Francis (@Pontifex) March 12, 2015
Having faith does not mean having no difficulties, but having the strength to face them, knowing we are not alone.
— Pope Francis (@Pontifex) February 6, 2015
Practicing charity is the best way to evangelize.
— Pope Francis (@Pontifex) January 24, 2015And of course, Cook is constantly on the lookout for positive responses to Apple products, particularly the Apple Watch and new Apple Music service.
@tim_cook now enjoying #AppleMusic in India!! Just amazing work done by the team. 👍🏻
— Harshit Sharma (@SHarshit9) June 30, 2015
As you might have guessed : I fell in love with #Beats1. So weird to rediscover radio in 2015. Apple did it again! Thank you @tim_cook
— SébastienK (@sebastienk) July 1, 2015
I haven't touched the Spotify app in 3 days! Apple you're doing it right! #AppleMusic@AppleMusic@tim_cook
— SamW2017 (@BIGSAMMY2013) July 3, 2015@tim_cook@cue Wow! Zane Lowe and Beats 1 has re-kindled my thirst for new music...it's a killer feature of Music.
— Curtis Chambers (@TheRealCurtizmo) July 1, 2015
I'm so happy with my Apple Watch. @tim_cook Thank You from Mexico City ⌚️ pic.twitter.com/1TgnnTXKHY
— Jérôme Guitton (@JeromeGuitton) June 26, 2015
.@tim_cook .@pschiller .@cue Decided to have a little Apple Watch shoot while waiting at the mall. #Apple#applewatchpic.twitter.com/L5qcQ19b1G
— Max Shapnik (@maxshapnik) June 20, 2015
Welcome to the future. Thanks @tim_cook. pic.twitter.com/COT36BP4b1
— Ashish Virmani (@virmani) May 2, 2015
OMG. Look what came today. Loving it already. @tim_cookpic.twitter.com/puUFDb4XE5
— Luke Davies (@LukeLuke2001) June 1, 2015
Love my #AppleWatch very accurate! Great run/walk this morning. .@tim_cook thanks for a great device. #thankfulpic.twitter.com/s3N05WqBmQ
— Chris Simmons (@wxmanchris) May 30, 2015SEE ALSO: Reddit CEO: 'Some communities currently on the platform should not be here at all'
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